Presentation > content.

Why do we dress our best for an interview? Or for a date?

The person we're trying to impress knows this probably isn't what we look like on a daily basis. But yet we put on this charade. Or is it really?

Content is king, sure, but worthless when presented poorly. First impressions matter. If your slide deck is jarring, if your sales materials are dated, or if you're dressed inappropriately for an interview or a date, the person on the other side of you will doubt and question everything that follows. All the content that you spent hours, weeks, or a lifetime perfecting now means nothing.